![]() ![]() “I tend to remember well what I saw, read, and heard,” he adds. The priority is to create a context in which words-sentences-images are connected.” In practicing design this way, Kisung doesn’t deliberately look for reference materials for the project, but instead allows himself to be reminded about memories he’s experienced and seen. “Words make up sentences, and sentences help you imagine images. “Given a project, I first think of words that could connote this task or client,” he explains. Kisung’s process is broken down further into more miniature, thorough stages. “Then I prioritise finding the essence and purpose of the work over personal messages.” ![]() “I find an expression that only I can access and make a point of contact with the client,” he says. “So now I concentrate on borrowing pictorial works naturally or creating a context for the story, just like when I was young.” Kisung’s process is a fascinating insight into how a successful solo design studio can be entirely operated from the creative spirit of just one person. “When I was young, I liked painting and comics and drew pictures,” he recalls. So where does Triangle’s distinctive visual styles come from? Kisung says it’s largely down to the imagery of his childhood. Now, it’s been nine years, and Triangle is operating as strong as ever. “And then after about six years, I felt the need for a studio to expand my work,” Kisung tells us. “But, whilst I was making my portfolio book for graduation, I became fascinated by making the book itself.” It was true love from there, and immediately after graduation Kisung went on to work as a freelance designer. “I didn’t major in design, I actually majored in animation,” he says of where his career trajectory was originally heading. At the helm is Kisung Jang, and whilst he leads an incredibly successful design studio, it may be comforting to those reading that Kisung came to the studio much later in his career. Already a major presence in the South Korean design scene, Triangle’s arms extend around the world, with clients in multiple countries. The design studio of Triangle first caught our attention for its beautiful blend of typography, shape, and colour. ![]()
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